Every ergonomics consultant has them, moments where you walk out of an assessment and think, that actually made a real difference. The worker who came in defeated. The setup that needed one adjustment. The Amazon cart full of products that never needed to be purchased. But most of us let those moments evaporate. We don't write them up, don't post them, don't share them, and in doing so, we leave our most powerful marketing content sitting completely untapped.
In this episode, discover why client success stories are the highest-credibility marketing tool available to ergonomics consultants, and exactly what to do with them. Find out why one post is never enough (the forgetting curve is real, and the numbers will surprise you), why the AI content explosion has actually made authentic human stories more valuable, and how to turn a single client win into content that works across email, LinkedIn, lead magnets, sales conversations, and your own assessment deliverables.
What you'll take away:
• Why the "I'll just buy something" objection is one of the most common — and how a real story dismantles it instantly
• The Rule of Seven, the forgetting curve, and what the research actually says about how many touchpoints it takes to convert a prospect
• Why AI has raised the value of authentic stories, not lowered it
• The full content recycling playbook: email, LinkedIn, lead magnets, proposals, deliverables, and scheduling
• The 3 things every client success story accomplishes: competence, integrity, and meeting people where they are
• The one action to take this week — no matter where you are in your business
This episode is for every ergonomics consultant who has ever poured their heart into a post and heard nothing back — and wants to understand why that happens, and what to do instead.
If you're a healthcare professional and this episode got your wheels turning about office ergonomics - good. I've got free resources to help you take the next step at ergonomicshelp.com/resources.
