🗓️ REGISTER for our April 22 webinar “The Rise and Fall of the MQL” with guest Jon Miller (cofounder of Marketo)
In this live community episode, Carolyn and Amber break down two of the most common RevOps setups that make it nearly impossible for marketing to understand its own performance, and why most teams don’t realize how bad the problem is until leadership starts asking questions nobody can answer.
They get into:
Why Stage Zero in your CRM is breaking win rate calculations and stripping out the data marketing actually needs
How a one-directional MAP/CRM sync means the people in your active pipeline are invisible to marketing, and why 85% of one customer’s pipeline had minimal trackable marketing touchpoints as a result
Why the demand waterfall was never built for how buyers actually move, and what path dependency is costing teams that keep trying to optimize it
What the QBR fire drill is really telling you about the state of your measurement infrastructure
The gap between what marketing is doing and what the data shows is almost always a systems problem, not a performance problem.
📊 2-Week Marketing KPI Sprint: Passetto's flagship engagement. We connect your MAP and CRM and show you exactly what's driving your pipeline and revenue, and where it's breaking down. [Book Your Sprint]
Revenue Visibility Diagnostic: A free 1:1 workshop for GTM leaders who want to know exactly where their data foundation is failing them. [Schedule Your Spot]
This episode is powered by Passetto. If your marketing dashboards aren't giving you straight answers, you're in good company. Most Marketing teams simply don't have the visibility to understand how they are driving pipeline and revenue and where budget is being wasted.
Passetto changes that, giving marketing leaders the comprehensive data they need to act with confidence.
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