In this episode, recorded out in the New Mexico desert at ChiliPalooza, Jordan Crawford makes a blunt case to B2B SaaS: the methodologies you built your career on are about to age out, and the only way through is to get your hands on Claude Code.
Jordan's spent his whole job lately doing one thing: teaching clients to work with AI. And what he's found cuts against almost everything sales and marketing teams currently do.
What this episode covers:
Why the constraint on building things isn't budget or headcount anymore, it's imagination
The SDR question every revenue leader is asking today: we went all-in, we see the volume, and we don't know what's working...so now what?
How Jordan rebuilds prospecting strategies from what customers actually did, not what a rep thinks they want
Why being wrong fast and cheap beats being right slowly: "you can beat any grandmaster if you get two moves to their one"
The truth about a sloppier world, and why polish is no longer the point
Why the gap between people who are great at this and people who are bad at it comes down to how you think, not skill
Why the "graybeards" built on ten-year-old playbooks are going away, and what replaces them
The people who get in the tool will build things the graybeards can't imagine. The ones who don't will spend the next few years explaining a methodology nobody's buying.
Marketing has evolved. Measurement hasn't. You're still running on a 20-year-old methodology that can't see most of the value you create.
Passetto’s 14-day Sprint fixes that — showing you where you're creating real value, where you're wasting effort, and which levers will actually drive your next stage of growth.
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