Episode 120: Everclear

Episode 120 features Everclear Grain Alcohol. Bottled in 750ml at 95% ABV, or 190 proof and it retails for about $21.

Enjoy this episode with something you've made with Everclear.

Everclear's official website: https://diywitheverclear.com/

Brief Historical Timeline:

• 1922 - Everclear is mentioned in various issues of the Druggists Circular as a product of American Distilling Company.
• 1936 - Article lists Everclear alongside whiskey, gin and rum.
• 1950 - Everclear is registered as a trademark.
• 1981 - American Distilling Company sells the Everclear brand to David Sherman Corporation.
• 2006 - David Sherman Corporation rebrands as Luxco.
• 2015 - First marketing campaign for Everclear, the "Make It Your Own" is launched.
• 2018 - New packaging, labeling is introduced.
• 2021 - Luxco is purchased by MGP Ingredients.

Key Cocktails:

Everclear is described as a blank canvas, a clean slate and open invitation to make it your own. Everclear will add more "Punch to your Punch." Ample recipes are featured on the brand's website.

References:

Luxco Website

Vinepair Article on Everclear History

Vinepair List on Everclear

The Druggists Circular

Punch Article on Rebrand

Press Release on Updated Packaging

Wikipedia Article on Everclear

MGP Purchase of Luxco

Art Alexakis Quote on Everclear as his Band Name

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