Everything we knew about getting found on search engines has been upended by AI. It’s no longer enough to have a great SEO strategy to help people find you online. ChatGPT, Claude, Perplexity –– they need to see you too.
Implementing GEO (generative engine optimization) is essential for getting your business surfaced and recommended by AI tools.
Can you optimize being found by AI and still keep your humanness and authentic voice?
Today’s guest has gone all-in on becoming an expert in doing just that. Amy Yamada is a dear friend, AI expert, and one of the most heart-centered, connected, human people you could hope to meet.
Amy Yamada is an AI Business Strategist and the founder of TopAuthority.ai, where she helps experts become the ones AI recommends. She and her team created the Discovery Hub - an AI Authority Infrastructure that structures a client's body of work so it's clearly understood, trusted, and surfaced by AI platforms. Known for making Generative Engine Optimization simple and actionable, Amy is leading a new wave of human-centered AI strategy through private advisory, group programs, and speaking.
Tune into this episode to hear:
Why now is the time to implement a GEO strategy for your business
The top three things AI engines prioritize when evaluating content
The code you need to add to your website and why it’s not as hard as you think
How creating a discovery hub helps AI view you as an authority
Where to start, whether you’re an established expert or your business is new
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