The experts I know who are the most profitable, the most referable, and the most confident in their work have all done this. They picked a focus, they got really good at it, and they stuck with it long enough for it to compound and build a reputation on it.


That’s it. That’s the secret sauce.


Today I want to talk about what that actually looks like in practice by sharing an example from my own business that will make this click in a way that all the theory in the world never quite does.


Sponsored by Squarespace:


Free Guide to Squarespace Circle: nobsmastery.com/squarespace


Tune into this episode to hear:

  • How committing to specialization brings ease and profitability to your business
  • All the ways being platform agnostic in the early days of Worstofall Design actually cost us time, effort, and cash
  • Why losing prospects was scary, but worth it in the end
  • How specializing boosts your ability to lead clients through projects and stay focused


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