Rickard Vikström of Internet Vikings: The CEO Who Put His Number on a Billboard

What kind of CEO puts his personal cell phone number on a giant billboard at ICE Barcelona? Rickard Vikström, apparently.

The Internet Vikings founder and CEO joins Hillary McAfee on MaxBet to talk about taking a Swedish hosting company into the U.S. market, challenging established competitors, and growing revenue nearly tenfold without building a massive workforce.

Rickard explains why operators and suppliers routinely overspend on infrastructure, why he encourages customers to use competing providers, and how staying focused has helped Internet Vikings succeed in a heavily regulated industry.

There's also his early hacking background, some expensive lessons from building companies, a 10-year-old Volvo, and a firm belief that the cloud is just somebody else's computer.

Plus, Rickard is a proud supporter of the Swedish national team. Which sport? Apparently, any of them.

**This episode of MaxBet Podcast is sponsored by Internet Vikings.**