How do you convince a valuable casino player to try a property they've never visited, especially when they're already getting great offers somewhere else?
This week on MaxBet, Hillary McAfee sits down with Craig Shacklett, CEO and co-founder of URComped, to talk about the business of casino player acquisition, what makes an offer worth traveling for, and why playing it safe can sometimes be the more expensive decision.
With approximately 600,000 players registered on the URComped platform, Craig has a unique perspective on how operators attract new customers, evaluate player value, and compete for business beyond their existing markets.
In this episode, we get into:
Why acquiring players from outside your market requires a different approach
How casinos can evaluate player value before the first visit
The role of comps, entertainment, and experiences in attracting new customers
Why conservative offers can mean missed acquisition opportunities
What casino hosts and operators can learn about customer loyalty and personal service
How Craig went from casino database marketing and cruise ship hosting to building URComped
Plus, the story of URComped's very first customer, a $2,000 credit card bill, and a fairly memorable introduction to entrepreneurship.
If you work in casino marketing, player development, hospitality, or gaming operations, this conversation is for you.
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