EP66: How to pick the right marketing channels for your SaaS Part II

In this episode of In Demand, Asia and Kim continue their two-part series on SaaS marketing channels with a rapid-fire breakdown of the most common growth channels available to SaaS companies.

They cover everything from word of mouth, SEO, and social ads to conferences, partnerships, PLG, engineering as marketing, ABM, and community building. Throughout the episode, Asia explains which channels tend to work best, where founders waste money, and why context always matters more than trends or generic advice.

This episode is a practical guide to evaluating marketing channels, understanding the tradeoffs behind each one, and avoiding the trap of searching for a universal “best” growth strategy.

Got a question you’d like Asia to unpack on the podcast? Record a voicemail here.

Links: 

• DemandMaven
• Subscribe to The Work by DemandMaven on Substack
• Link to Part One
• The SaaS Playbook by Rob Walling

Chapters

• (00:00:05) - In Demand: How to Troubleshoot Growth for Saa
• (00:00:27) - Choosing the Best Marketing Channels for SaaS
• (00:02:02) - Asia' Lightning Round
• (00:02:27) - Is Word of Mouth the best channel for sales?
• (00:04:03) - Organic Search: The Most Sustainable Channel for SaaS
• (00:07:04) - Is Organic Social Social Good for Business?
• (00:08:45) - What are Social and Display Ad Networks?
• (00:10:29) - What is Content Marketing?
• (00:11:55) - How to Integrate Email Marketing with Your Inbound Marketing
• (00:13:52) - Affiliate Marketing: Types of Channels, and How to Use
• (00:16:05) - Offline Ad Strategy: Social Media vs Traditional Media
• (00:19:51) - Do I Need to Invest in a Marketplace?
• (00:21:37) - Top 5 Channels for Product Led Growth
• (00:22:49) - "Engineering as Marketing"
• (00:26:38) - Speech Engagements
• (00:32:40) - Cold Outreach: The Low-Cost Channel
• (00:38:46) - Does Viral Marketing Impact SaaS Sales?
• (00:40:36) - Tim Ferriss on Community Building
• (00:42:36) - Partnerships: What are they and how do they work?
• (00:48:56) - What is Unconventional PR and Regular PR for SaaS
• (00:51:44) - How to Get Strategic with Your Channels