“PPC doesn’t stand for pay-per-click anymore… it stands for ‘please, please convert.’”
Welcome to another practical and insight-packed episode of eCom@One with Richard Hill! In this episode, Richard hands the mic to two of our PPC pros, Alex and Eleasha, for a deep dive into what’s working right now in paid search for eCommerce brands. Drawing on years of hands-on experience across B2B and B2C accounts, they share actionable strategies on feed optimisation, campaign structuring, landing page testing and how to scale past revenue plateaus. Whether you're running campaigns in-house, working with an agency, or just looking to squeeze more performance from your PPC spend, this episode is loaded with expert takeaways, plus why channels like Microsoft Ads might be your next secret weapon. Hit subscribe and get ready for a conversation that gets right to the heart of driving better returns and smarter growth in eCommerce PPC.
Time stamps:
00:00 Paid search tips for eCommerce
03:38 Starting out in the marketing field
07:35 Social media and branding strategy
10:23 Appealing to a younger market
13:27 Exploring diverse marketing roles
18:35 Optimising ad campaigns for profit
21:53 Changing product IDs impact feeds
23:48 Optimising Microsoft Ads Strategies
27:56 Trying Microsoft Ads for clients
31:57 Testing landing page effectiveness
32:46 Hitting the 3 million milestone
36:50 Book recommendation: Good Vibes, Good Life
