"Maybe I’ll hear back from your AI Assistant… Sorry Michael is Busy”
Welcome to another episode of eCom@One, today, Richard is joined by Michael Duxbury from Dot Digital, a true veteran with over 15 years of experience in CRM, email marketing and martech. In this insightful conversation, they dive deep into how AI is transforming the worlds of email and CRM marketing, from boosting segmentation and personalisation to automating content creation, reporting and campaign workflows. You’ll hear how AI can supercharge both seasoned marketers and resource-strapped teams, uncover the real adoption trends (and misconceptions), and explore the exciting future of cross-channel marketing, including the latest on WhatsApp and next-level list-building. Whether you’re trying to decode the AI hype or searching for actionable marketing tactics, this episode is packed with practical advice and forward-thinking strategies to help you stay ahead in a rapidly evolving industry.
Time Stamps:
00:00 AI in CRM and email marketing
04:25 Embracing AI in Business Operations
08:40 AI in consumer purchasing journeys
11:22 AI usage in email marketing
15:41 AI simplifies multi-channel marketing
17:02 AI's impact on marketing agencies
20:05 Using AI to Generate Emails
23:19 AI in customer segmentation
27:47 Using analytics and marketing tools
29:34 Using AI tools for digital marketing
35:03 Using WhatsApp for targeted campaigns
38:23 Introducing tone of voice feature
40:53 AI-driven marketing assistance
43:36 Email CRM marketing evolution
45:27 Discussing Steinbeck's Cannery Row
