💡 Key Topics: ✦ How normal this already is: 84% of people who build and run company websites use AI for it (Framer State of Sites, 1,900+ respondents, from a company that sells a website builder) ✦ The pressure behind it: 100% of marketing teams that can’t adopt AI fail to deliver projects on time or on budget (Webflow, 1,000 director-level leaders at 50+ person companies, from a company that also sells AI) ✦ What a proper setup gets you: pages going up 10x faster at about 90% design fidelity on client sites with real systems in place (Tennis client work) ✦ The “almost right” problem: 60% of developers have hit AI solutions that are almost right but not quite (Stack Overflow developer survey), and they can read the code. Your marketing team probably can’t. ✦ Rules vs. barriers: a design system tells AI what to follow, while limiting it to approved components stops it from going anywhere else ✦ Why the “CMS is dead” crowd has it backwards, and why the teams using AI well work through the CMS instead of around it ✦ Marketers already check AI writing by hand: 80% review AI content for accuracy (Ahrefs, 879 marketers), because that’s writing they can read. Code is a different story. ✦ The one test to run this week: ask AI to build a single page using only what’s already on your site. If it invents a new button style or font size, fix that before you give it publish access.
📖 Chapters: 0:00 — AI broke the site: six hours 1:03 — Connecting AI to your existing site 2:56 — What happens on real client sites 4:31 — Governance: rules, barriers and design systems 6:26 — Is the CMS dead? 7:58 — Where to start, and the one test 9:48 — Tell us what you’re one-shotting
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