💡 Key Topics:
✦ The twelve percent: Bain found only 12% of business transformations achieved what they set out to do, and the failure almost never traces back to the technology itself (Bain)
✦ The average user doesn't exist: why designing for a blended, middle-of-the-road user misses the real audience, and how splitting people into primary, secondary, and tertiary groups, internal staff included, changes what gets built
✦ The checkout bug that wasn't a checkout bug: an e-commerce client's shipping-time complaints at checkout traced back to warehouse location and staffing, not the API
✦ Why hitting the goal can still mean losing: the gap between a quarter's conversion-rate target and a company's real objective of keeping customers around
✦ The floor you're not allowed to fall below: a fintech client's brand and interface looked strong but missed the accessibility and security bar competitors already clear
✦ Vision outruns execution: what happens when a manufacturing company tries to add an e-commerce revenue model without the team or workflows to run it
✦ The one move to make this week: run your last finished project back through Humans, Objectives, Landscape, and Organization and see where the real gaps were

📖 Chapters:
0:00 — 12% Hit Their Target
0:11 — Why the Same Four Gaps Repeat
2:52 — Humans: The Average User Trap
5:23 — Objectives: When Goals Don't Line Up
7:26 — Landscape: The Floor You Can't Fall Below
10:04 — Organization: Can They Actually Run It
11:35 — Verdict: Run Your Last Project Back Through HOLO

🌐 Tennis web design & development services: https://www.designtennis.com/services/website-design-and-development
🎧 Spotify: https://open.spotify.com/show/7tufP8mSXC1YrLxrLzw3Ju?si=3839798c83264d9b
📸 Instagram: Tennis.digital
💼 LinkedIn: https://www.linkedin.com/company/designtennis/
🔔 Subscribe for weekly episodes on web design, digital strategy, and building better businesses.

#digitaltransformation #holoframework #discoveryphase #uxresearch #productstrategy #ecommerceux #changemanagement #digitalstrategy #adigitalstrategypodcast

Links

You can learn more about Tennis at our website. Be sure to follow us at LinkedIn, YouTube, Instagram, or Twitter

Podden och tillhörande omslagsbild på den här sidan tillhör tennis. Innehållet i podden är skapat av tennis och inte av, eller tillsammans med, Poddtoppen.