“I feel like people are more open to black brands”
Dionne Gooding is a fashion designer and sustainable London-based clothes brand creating handmade, fun casual pieces and custom-made garments using West African print fabrics. Combining organic cotton and preloved garments with fabric off-cuts to avoid wastage, her sustainable credentials has seen the designs included in Selfridges’ Project Earth collection. Dionne shares her business journey so far, featuring Paris events and a pandemic pivot.
Dionne talks on:
Building the business with customised shoes
Learning essential business skills
Moving from custom designs to manufacturing
Pivoting and changing the business model after COVID
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