This week, Justin sits down with JD Jurentkuff, Chief Creative Officer of LOLA, USA. They discuss the acclaimed new Adidas campaign: Backyard Legends, which has been taking the internet by storm, along with JD’s storied career path & anecdotes from work on some of the world's best brands with some of the world's best creatives.
JD digs into his scrappy roots as a young ambitious professional finding his way onto the scene, and the artists that influenced him in that time. As he moves through his career journey, it’s filled with stories, mentors, and even analogies about wave energies, which we really appreciated. Along with practical lessons on creating award-winning campaigns, he also give us a fresh take on how rock climbing is a nice counterbalance to the subjectivity of advertising.
As you’ll hear, JD is a passionate, energetic, and fun-loving creative, whose work and career is full of insights and stories you won’t want to miss.
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