Justin welcomes Head of Branded Entertainment Adam Milano and Creative Director Christina Connerton from SuperBloom, an independent creative company built around the concept of unearthing the unexpected. Together this dynamic duo has collaborated with major brands including Uber, Colgate, and Corona, bringing their distinctive off-beat approach to commercial storytelling.
In this episode, Adam and Christina discuss the collaborative nature of building fresh concepts that are both odd and weird but at the same time relatable and true. They remind us that art and commercials are not exclusive of each other, noting that the two are interconnected and often pull from and inspire each other.
They both share practical advice on breaking into the industry, along with stories from how they got started in advertising.
We also examine:
Adam and Christina’s creative influences, which include re-visiting old classics and keeping up with the latest Academy nominated works
The notion that every idea is worthy of being on the table - and the weirder it is, the better
Why a tactile approach is gaining more clout with successful brands
Passion projects, including Christina’s History Dolls, a series highlighting women innovators whose contributions were historically taken or overlooked
Join us in exploring the weird, eclectic, and unexpected on this edition of Filmmakers in Advertising.
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