On this episode of the Competitive Edge Podcast, Brian Covey sits down in Nashville with legendary pitch queen and infomercial icon Forbes Riley. From a painful, insecure childhood and a devastating family tragedy to TEDx stages, fitness fame, and over $2.5 billion in product sales, Forbes breaks down how she turned her story into a superpower.
She shares how to pitch anything without sounding salesy, why features and benefits are killing your message, and the simple shift that makes people lean in and say “tell me more.” You’ll also hear the wild backstory behind her SpinGym, how she helps others become millionaires, and why most avatar advice is dead wrong.
Whether you’re an entrepreneur, creator, or just someone who needs to introduce themselves better, this conversation will change how you talk about who you are and what you do.
TIMED HIGHLIGHTS
01:56 Getting rejected by TED… then landing multiple TEDx talks
03:30 The brown eyes vs. blue eyes experiment and learning about prejudice
04:18 Raising Dexter and the tragedy that shaped her mission
05:27 Braces, headgear, and becoming an awkward loner
06:41 Visiting dad in the hospital and dreaming of the “rich people house”
07:21 Pageants, a nose job, and winning a scholarship to college
08:50 Brand Builders Group ad/read
10:00 Wanting to be a lawyer but secretly dreaming of the Oscars
10:45 Landing her first starring movie role in Splatter University
11:57 Being “too chunky” for Hollywood and becoming a fitness expert
13:17 The legendary “sell me this pen” audition that changed everything
15:00 Why people fail at pitching: features, benefits, and bad intros
16:21 What to really say when someone asks, “So what do you do?”
18:01 Live SpinGym example: how Forbes makes you want the product
19:24 SpinGym workout demo: instant intrigue and social proof
20:45 How Forbes sells anywhere (including the sauna)
21:03 Applying pitch skills to everyday life, dating, and conversations
21:38 Words that kill your credibility: actually, basically, like, you know
21:54 The Forbes formula: hub, discovery, relatability, and more
22:54 Using Shark Tank to understand your product and your gaps
23:25 Flipping the problem to call out your ideal client in real time
24:13 Forbes’ free weekly Pitch Secrets Training
24:34 Why your “perfect avatar” might be total nonsense
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BRIAN COVEY:
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SUBSCRIBE & FOLLOW!
BRIAN COVEY:
https://briancovey.com
https://instagram.com/thebriancovey
https://twitter.com/thebriancovey
https://www.facebook.com/TheBrianCovey/
https://www.linkedin.com/in/brian-covey/
https://www.tiktok.com/@thebriancovey
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