Everyone knows greenwashing. Helen Neal is more worried about its opposite — green hushing, where companies making real climate progress stay silent because the risk of getting a claim wrong now outweighs the benefit of talking at all. A 20-year communications specialist who once brought the first EVs into Europe, she's sharp on why "business sense" beats "moral duty," where greenwashing actually comes from inside a company, and why you should never test a sustainability claim on a general AI — including what her team built instead.
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