Most energy retailers earn more the more you use. Octopus Energy built its business on the opposite idea — that a utility should help you spend less. Eric Davids, who leads US strategy, explains how: "plunge pricing" alerts at 50–70% off when renewables are abundant, EV tariffs that cut peak demand 42% and save around £650 a year, and the striking claim that a simple behavioural nudge, at scale, can replace a gas peaker plant. Figures are from Octopus's UK operations.
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