If you sell on Amazon, Q4 can creep up on you incredibly quickly. One minute it's September and Christmas feels ages away, then suddenly you're dealing with increased traffic, more expensive ads, stock deadlines and everything else that comes with the busiest shopping period of the year.
The good news is that you don't need to do everything at once.
In this week's episode, I'm sharing my practical Amazon Q4 preparation checklist, including the things I'd be looking at now to make life easier later in the year. This isn't about adding lots more to your to do list, it's about getting a few important things sorted before you're busy and don't have the time or headspace to deal with them.
We start with your Amazon listings, including the new 75 character product title limit, updating your images and A Plus Content, and why September is a good time to get new products listed if you want them selling during Q4.
I also talk about inventory planning and some of the important dates to be aware of, as well as checking your account health, building up reviews, using Amazon Vine and getting your advertising and budgets ready for potentially higher costs.
We'll also look at Black Friday and Cyber Monday, why you absolutely don't have to take part in Amazon's deals, and a quick reminder about the potential increase in returns after Christmas.
In this episode, I cover:
• Getting your Amazon listings ready for Q4
• Amazon's new 75 character product title limit
• Planning your FBA inventory and when to send stock
• Checking your Amazon account health
• Building up reviews before Q4
• Preparing your Amazon ads and budgets
• Planning for Black Friday and Cyber Monday
• Using FBM as a backup during the busy period
• Preparing for returns after Christmas
Getting ahead with your Amazon Q4 preparation now means there'll hopefully be much less to worry about when things get really busy later in the year.
I've also got a free Amazon optimisation checklist to help you quickly audit your account, and you can join me at my next free Amazon Seller Support and Connect call if you have any questions. I'll put the links to both below.
Chapters
00:00 Getting your Amazon business ready for Q4
01:05 Amazon's new product title limits
03:50 Updating listings and launching new products
05:45 Q4 inventory planning and important dates
08:15 Checking your Amazon account health
09:20 Getting more reviews before Q4
12:10 Preparing your Amazon ads and budgets
14:35 Black Friday, Cyber Monday and Amazon deals
16:00 Preparing for returns after Christmas
17:05 Your Amazon Q4 preparation checklist
18:05 Amazon Seller Support and Connect
USEFUL LINKS:
My free Amazon audit checklist: https://checklist.vickiweinberg.com/audit
Everyting you need to know about Amazon Vine: https://player.captivate.fm/episode/31085d58-6597-4221-8627-35e4846480ba/
How to get your first reviews on Amazon: https://player.captivate.fm/episode/071d0e68-5b91-414a-93a9-f6b8dc823f35/
Join the next Amazon Sellers Support & Connect call: https://calendly.com/vickiweinberg/new-meeting
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If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support
Mentioned in this episode:
Amazon Made Easy is now open
My membership, Amazon Made Easy is now open.
It’s a membership for people who are selling on Amazon (or planning to) and want regular access to support, somewhere to ask questions and talk things through, and a bit of structure and accountability as they grow.
Inside, there are live Q&A calls, optional co-working sessions and a small, supportive community.
Find out more:
https://vickiweinberg.com/membership
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