If you sell products online, you’ve probably put a lot of time, money and energy into building your brand. But how well protected is it?
In this episode, I’m joined by Sam Turton, a UK Chartered Trade Mark Attorney, to talk about protecting your brand online, and some of the things it’s worth thinking about before a problem arises.
One of the biggest misconceptions is that registering a company name, buying the domain or securing the social media handles means the name is yours to use. Unfortunately, it isn’t quite that simple, and finding that out after you’ve ordered stock and packaging could become a very expensive problem.
We get into the practical questions product founders often have. What should you check before settling on a brand name? Is it more important to protect your name or your logo if your budget is limited? What happens to your protection when you start selling overseas? And what should you actually do if someone copies your brand, or you receive an infringement notice yourself?
We also look at protecting your brand online when you sell through platforms such as Amazon, including what Amazon Brand Registry can and can’t do for you.
If you’re starting a product business, already selling online or thinking about expanding into new markets, this is one of those episodes that could help you avoid some costly mistakes later on.
Find Sam here:
Website: https://www.secerna.com/
Sam Turton - Trade Mark Attorney | Secerna LLP
Twitter https://x.com/Secernallp
Facebook https://www.facebook.com/SecernaLLP/
LinkedIn https://www.linkedin.com/company/secerna/
Sam Turton | LinkedIn
Chapters
00:00 Meet Sam Turton
00:45 Why selling online creates additional risks
02:27 What to check before choosing your brand name
04:38 Does owning the company name or domain protect you?
09:21 Should you protect your name, logo or both?
12:30 What happens when you start selling internationally?
19:56 What to do if you receive an infringement notice
21:47 What if someone copies your brand?
26:29 Protecting your trade mark after registration
29:04 Common trade mark mistakes
30:13 Amazon Brand Registry and protecting your brand online
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Want some free Amazon support?
Join me for Amazon Seller Support & Connect, my free monthly online session held during the first week of every month. Bring your Amazon questions, get practical advice and connect with other product-based business owners.
Find out more and book your place on the next call here: https://calendly.com/vickiweinberg/new-meeting
Amazon Sellers Support & Connect
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My membership, Amazon Made Easy is now open.
It’s a membership for people who are selling on Amazon (or planning to) and want regular access to support, somewhere to ask questions and talk things through, and a bit of structure and accountability as they grow.
Inside, there are live Q&A calls, optional co-working sessions and a small, supportive community.
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https://vickiweinberg.com/membership
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