This video gives an overview of Amazon PPC, pricing, conversion rates, and Q4 product launch timing. Noah Wickham explains when a strong search term should move from an auto or broad campaign into an exact match campaign for better bid control. He also covers why price is the number one converting factor, how sellers can compare their results with lower-priced competitors, and whether launching in July gives enough time to prepare inventory and gain rank before Q4.
Need help with Amazon PPC and sales? Work with My Amazon Guy: https://bit.ly/4jMZtxu
Download the 2026 Amazon AI Operating Manual: https://bit.ly/3SLmusP Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0 Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0 Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0 Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME 2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0 Amazon 2026 PPC guide: https://bit.ly/4lF0OYX
Timestamps
0:00 - Amazon PPC: When to use Exact Match vs. Auto 0:28 - Strategy for negating keywords and tuning bids 0:44 - Q4 Product Launch: Is it too late for 2026? 1:03 - Prime Big Deal Days inventory deadlines 1:20 - Explaining low conversion to your manager 2:13 - Why price is the #1 conversion factor on Amazon 2:55 - Using Helium 10 X-Ray for competitor audits 3:26 - 1-to-1 comparison strategy to beat competitors
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