Doing everything right in sales and still losing deals? The problem might be what happens when an agency tries too hard to win a client.
Steven Pope and Noah Wickham discuss a real sales opportunity My Amazon Guy lost, the decision that may have hurt their chances, and why giving potential clients everything they ask for can backfire. This conversation reveals why sticking to a proven sales process matters, even when it means walking away from a deal.
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Timestamps
00:00 – Why Agencies Lose Sales 00:30 – Why My Amazon Guy Lost a Potential Client 01:22 – Why Brand Managers Shouldn't Join Sales Calls 02:07 – The Cost of Making Exceptions for Clients 02:45 – Giving Customers What They Need vs. What They Ask For 03:31 – Why Brand Managers Aren't Salespeople 04:14 – The Risks of a Bad Agency Deal 05:09 – What Clients Keep When They Hire an Agency 06:02 – Why Sticking to Your Sales Process Matters
Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw
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