Amazon Marketing Cloud Tutorial: Audiences & Report

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Amazon Marketing Cloud Audiences help sellers improve Sponsored Products targeting and ad performance.

Noah Wickham explains how to use AMC audiences, customer data, and reporting to improve Amazon PPC campaigns. This Amazon Marketing Cloud tutorial covers seasonal advertising analysis, audience bid adjustments, and how to create AMC audiences without SQL. It also shows how sellers can target cart abandoners, off-Amazon shoppers, and high-value new-to-brand customers to improve ad targeting.

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#AmazonMarketingCloud #AmazonPPC #AmazonAdvertising #SponsoredProducts

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Timestamps

00:00 - Amazon Marketing Cloud Audiences Overview
01:04 - Amazon Marketing Cloud Use Cases and Reports
02:00 - Sponsored Products and Shopping Prompt Analysis
02:45 - Amazon Seasonal Advertising Exposure Analysis
03:25 - Setting Up Q4 Seasonal Ad Reporting
04:49 - How to Read AMC Seasonal Exposure Reports
06:28 - Choosing Amazon Marketing Cloud Use Cases
07:31 - AMC Audiences for Sponsored Products Campaigns
08:02 - Uploading Customer Data to AMC Audiences
09:15 - Creating AMC Audiences Without SQL
09:48 - How to Target Off-Peak Amazon Shoppers
10:42 - Targeting Customers Who Engaged Off Amazon
12:12 - How to Apply AMC Audiences to Ad Campaigns
13:37 - Amazon Cart Abandoner Audience Targeting
14:20 - High-Value New-to-Brand Customer Audiences
15:11 - Amazon Marketing Cloud Reporting and Customer Data

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