You're spending thousands of dollars to generate leads—but every extra ring, hold, callback, or delayed response quietly sends qualified cases somewhere else. The biggest leak in your marketing budget may not be your advertising. It may be your intake process.
Gary Falkowitz, the CEO of Intake Conversion Experts, founder of CaptureNow, and creator of The Intake Playbook system, returns to Personal Injury Mastermind five years after his first appearance. Falkowitz has helped hundreds of plaintiff law firms improve intake performance through consulting, AI-powered technology, and operational systems built specifically for personal injury firms.
In this episode, Gary breaks down the operational habits that separate the top 1% of PI firms from everyone else, from response times and follow-up cadence to staffing, culture, and performance measurement. He explains why eliminating friction—not simply buying more leads—is often the fastest way to increase signed cases and maximize your marketing investment.
You'll learn:
Why eliminating friction improves PI Intake conversion rates.
What speed-to-lead benchmarks the highest-performing intake teams consistently achieve.
How a structured chase cadence increases contact rates and signed cases.
Which PI Intake KPIs reveal hidden revenue opportunities before you lose cases.
If you want to hear more from Gary firsthand and completely optimize your firm's operational engine, then go to pimcon.org and grab your ticket.
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