Publishing another press release won't make AI tools recognize your firm as an authority. As search shifts toward AI-generated answers, firms that earn credible media coverage separate themselves from those relying on syndication alone.
Megan Braverman is the Owner and Principal of Berbay Marketing & PR, an award-winning agency that has specialized in law firm marketing and public relations for more than 30 years. She has led media strategies for nationally recognized plaintiff firms, managed communications around high-profile litigation, and helped Berbay earn back-to-back Top Public Relations Agency honors from legal news website The Recorder.
In this episode, Megan explains why earned media has become one of the strongest trust signals for AI discovery, how law firms can turn ordinary case milestones into newsworthy stories, and why attorneys need media training to become credible public voices. She also shares how PR, SEO, social media, and intake systems work together to create a marketing engine that builds both authority and measurable business growth.
You'll learn:
Why AI Citations increasingly depend on earned media and authoritative coverage.
How litigation milestones become opportunities for meaningful media exposure.
What separates earned media from traditional newswire distribution.
How PR, SEO, and thought leadership reinforce one another to improve discoverability.
If you’re looking to dominate the search landscape and make sure your firm’s brand matches the results you deliver in the courtroom, head over to Rankings.io.
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