Jamie-Lee Easton challenges designers to look beyond copying established products and processes. The talk explores how to understand real user needs, use familiar patterns thoughtfully and adapt the design process to the situation.
In this session: • Using competitors as inputs instead of ready-made solutions • Balancing familiar patterns with distinctive value • Ideating and validating around real problems • Treating the design process itself as something to improve
Recorded at World Class Design Conference 2021. Roles, examples and references reflect the time of recording.
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