Marty Cagan explores a broader role for product designers in empowered teams. The session examines the difference between delivering requested features and helping discover solutions to customer and business problems.

In this session:
• Feature teams and empowered product teams
• Giving teams problems to solve
• Design’s role in product discovery
• Experimentation and cross-functional collaboration

Recorded at World Class Design Conference 2021. Roles, examples and references reflect the time of recording. This recording also includes the event closing remarks.

More from World Class Design: https://world-class.design
Watch on YouTube: https://www.youtube.com/watch?v=HUUP46wAd78

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