This week we chat to Nicole Attias.  Nicole is a B2B cold-calling specialist and author who runs outbound lead-generation and sales consulting for manufacturing, industrial and other B2B sales teams.

She got into this work through years of hands-on prospecting and corporate training in her 20s; early hustling included walking office towers, talking to receptionists, and refining live cold-call techniques. Toastmasters helped develop her presentation skills, a stint in commercial real estate exposed her to corporate sales cycles, and those experiences led her to focus full-time on phone-based prospecting and training.

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