446 - Special Episode - Francis Rodino

This week we chat to Francis Rodino.  

You've built a serious business. Leads are coming in. You have a sales team. Revenue is growing.
But the systems underneath that growth haven't kept pace.

Your CRM doesn't reflect reality. Follow-up is inconsistent. Reporting can't always be trusted. Too much knowledge sits in people's heads. Leadership gets dragged into deals and operational decisions the team should be handling.

And you know AI and automation could help — but where will it actually make a measurable impact?
That's where Francis comes in!

Francis is the author of the Amazon bestselling book Leads Machine, shortlisted for the Business Book Awards 2026, and founder of Lead Hero.  Tune in now for a brilliant epsiode!