Tim Srock, CEO of Lobster, joins me to discuss how companies can connect their supply chain ecosystems by addressing the critical middle layer of data integration. In this episode, we explore why 80% of critical supply chain data actually lives outside a company's internal systems—residing instead with suppliers, carriers, and 3PLs. Tim shares Lobster's journey from a horizontal IPaaS provider to a specialized supply chain platform executing over 30 billion workflows a year. We dive into the massive shift from optimizing supply chains for cost to optimizing for resilience and regulatory compliance in Europe. Tim also breaks down practical success stories, like how Deichmann achieved 90% savings on data exchange workflows and how Lindt improved their cold chain logistics. Finally, we discuss the realistic application of agentic AI in a deterministic logistics environment, emphasizing the need for structured data foundations and keeping the "human in the loop".
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