Jonathan Horn has spent his career at the intersection of farming, physics, finance, and AI, bringing decades of experience in risk management before founding Treefera. In this episode, he explains how Treefera combines satellite imagery, earth observation, and artificial intelligence to deliver first-mile supply chain intelligence, helping organizations better understand climate risk and make smarter sourcing decisions. We explore why traditional visibility misses the first mile, how climate volatility is reshaping global procurement, and why predictive intelligence is becoming essential for resilient supply chains. Jonathan also shares how enterprises and financial institutions are using AI-driven insights to assess risk, improve sourcing strategies, and make better decisions in an increasingly uncertain world.
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