Imagine a $100 million company losing $20 million a year, cycling through four CEOs in two years, and plagued by a toxic, hierarchical culture. This was the reality Mitch Luciano stepped into at Trailer Bridge in 2014. Conventional wisdom suggests a hard-nosed approach, but Mitch had a different strategy—one based on the LEAP framework: cultivating Love, generating Energy, inspiring Audacity, and providing Proof. He focused on making the people happy first, trusting that everything else, from customer relationships to financial success, would follow. In this exclusive interview, Mitch shares the inspiring story of how building genuine trust, starting with a simple ice machine, transformed Trailer Bridge into a perennial “Best Place to Work”—proving that love in business isn’t just a “nice to have,” it’s the ultimate competitive advantage.
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