Your buyer liked your pitch. Then they tried to explain it to their boss and it fell apart.
๐๐ป ๐๐ต๐ถ๐ ๐ฒ๐ฝ๐ถ๐๐ผ๐ฑ๐ฒ ๐๐ผ๐'๐น๐น ๐น๐ฒ๐ฎ๐ฟ๐ป: why your message changes every time it gets passed on, how one simple idea made a buyer reach for his pen, and how catchphrases and taglines help your message travel.
Most B2B deals involve more than one person. So your message doesn't just need to make sense in the room. It needs to survive being retold by someone who isn't you. Every time it gets passed on, a bit more gets lost.
James shares a story from a client in the office design space. One simple idea, five uses for an office, made a buyer stop and say "let me write that down." That meeting led to another. James explains why ideas that make plain sense get remembered, repeated and shared, and how short sayings help you control how your message moves.
๐ง๐ผ๐ฝ๐ถ๐ฐ๐ ๐๐ผ๐๐ฒ๐ฟ๐ฒ๐ฑ
Sales messaging
How to make your message memorable
Sticky messaging
Catchphrases and taglines in sales
Word of mouth in B2B sales
Selling to multiple decision makers
Buyer psychology
Simple sales frameworks
Making your pitch easy to repeat
B2B sales tips
This is episode 1158 of the Daily Sales Message podcast.
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๐๐ผ๐ป๐ป๐ฒ๐ฐ๐ ๐๐ถ๐๐ต ๐๐ฎ๐บ๐ฒ๐
LinkedIn โ https://www.linkedin.com/in/jamesnewelluk/
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๐ฉ ๐๐ฏ๐ผ๐๐ ๐ง๐ต๐ฒ ๐๐ฎ๐ถ๐น๐ ๐ฆ๐ฎ๐น๐ฒ๐ ๐ ๐ฒ๐๐๐ฎ๐ด๐ฒ
Daily practical sales tips covering sales messaging, sales psychology, B2B selling and conversion improvement.
Most deals are lost in explanation, not negotiation.
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๐๐บ๐ฝ๐ฟ๐ผ๐๐ฒ ๐๐ผ๐๐ฟ ๐๐ฎ๐น๐ฒ๐ ๐๐ธ๐ถ๐น๐น๐ (๐๐๐ฒ๐ฝ-๐ฏ๐-๐๐๐ฒ๐ฝ)
https://www.practicalsalestraining.com
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๐๐บ๐ฝ๐ฟ๐ผ๐๐ฒ ๐ต๐ผ๐ ๐๐ผ๐ ๐ฐ๐ผ๐บ๐บ๐๐ป๐ถ๐ฐ๐ฎ๐๐ฒ ๐๐ผ๐๐ฟ ๐ผ๐ณ๐ณ๐ฒ๐ฟ๐ถ๐ป๐ด
https://www.clearsalesmessage.com
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Clear Sales Messageโข helps companies communicate their value clearly so buyers understand faster and buy with confidence.
