If you're always explaining what your business does, the problem might be the name.
๐๐ป ๐๐ต๐ถ๐ ๐ฒ๐ฝ๐ถ๐๐ผ๐ฑ๐ฒ ๐๐ผ๐'๐น๐น ๐น๐ฒ๐ฎ๐ฟ๐ป: why vague names cost you sales, how to build a name around the problem you solve, and why fewer words and fewer syllables win.
Lots of businesses, products and services are named after something the owner likes or something that means a lot internally. That feels good. But buyers don't get it. So the seller ends up explaining, over and over, and competitors with clearer names win the easy deals.
James shares his mantra: name it, don't explain it. He walks through a real client in the office fit out space, where a vague name was swapped for a two word portmanteau built from the problem they solve. Hear the name, get the business. That's the goal.
๐ง๐ผ๐ฝ๐ถ๐ฐ๐ ๐๐ผ๐๐ฒ๐ฟ๐ฒ๐ฑ
How to name a business
Product naming for sales
Service naming that sells
Clear sales messaging
Why buyers don't understand what you do
Explanatory brand names
Portmanteau business names
Competitive advantage in sales
B2B sales messaging
This is episode 1150 of the Daily Sales Message podcast.
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๐๐ผ๐ป๐ป๐ฒ๐ฐ๐ ๐๐ถ๐๐ต ๐๐ฎ๐บ๐ฒ๐
LinkedIn โ https://www.linkedin.com/in/jamesnewelluk/
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๐ฉ ๐๐ฏ๐ผ๐๐ ๐ง๐ต๐ฒ ๐๐ฎ๐ถ๐น๐ ๐ฆ๐ฎ๐น๐ฒ๐ ๐ ๐ฒ๐๐๐ฎ๐ด๐ฒ
Daily practical sales tips covering sales messaging, sales psychology, B2B selling and conversion improvement.
Most deals are lost in explanation, not negotiation.
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๐๐บ๐ฝ๐ฟ๐ผ๐๐ฒ ๐๐ผ๐๐ฟ ๐๐ฎ๐น๐ฒ๐ ๐๐ธ๐ถ๐น๐น๐ (๐๐๐ฒ๐ฝ-๐ฏ๐-๐๐๐ฒ๐ฝ)
https://www.practicalsalestraining.com
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๐๐บ๐ฝ๐ฟ๐ผ๐๐ฒ ๐ต๐ผ๐ ๐๐ผ๐ ๐ฐ๐ผ๐บ๐บ๐๐ป๐ถ๐ฐ๐ฎ๐๐ฒ ๐๐ผ๐๐ฟ ๐ผ๐ณ๐ณ๐ฒ๐ฟ๐ถ๐ป๐ด
https://www.clearsalesmessage.com
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Clear Sales Messageโข helps companies communicate their value clearly so buyers understand faster and buy with confidence.
