"We are better than the competition" is a sentence buyers hear a hundred times a week. And believe almost never.
๐๐ป ๐๐ต๐ถ๐ ๐ฒ๐ฝ๐ถ๐๐ผ๐ฑ๐ฒ ๐๐ผ๐'๐น๐น ๐น๐ฒ๐ฎ๐ฟ๐ป:
Why the word "better" is a trap in sales
Why better is always an opinion the buyer has to draw for themselves
How to prove you are better using numbers and evidence instead
Saying you are better than the competition is just an opinion, and buyers know it. It is a conclusion they have to reach on their own, not something you can hand them by saying the word.
James explains how to actually be better in a way buyers can see, using quantifiable numbers, client volume and proven track record, so being better stops being a claim and starts being a fact.
๐ง๐ผ๐ฝ๐ถ๐ฐ๐ ๐๐ผ๐๐ฒ๐ฟ๐ฒ๐ฑ
proving your value, sales messaging, social proof in sales, differentiation, buyer psychology, B2B sales tips, building credibility, using numbers to sell
This is episode 1108 of the Daily Sales Message podcast.
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๐๐ผ๐ป๐ป๐ฒ๐ฐ๐ ๐๐ถ๐๐ต ๐๐ฎ๐บ๐ฒ๐
LinkedIn โ https://www.linkedin.com/in/jamesnewelluk/
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๐ฉ ๐๐ฏ๐ผ๐๐ ๐ง๐ต๐ฒ ๐๐ฎ๐ถ๐น๐ ๐ฆ๐ฎ๐น๐ฒ๐ ๐ ๐ฒ๐๐๐ฎ๐ด๐ฒ
Daily practical sales tips covering sales messaging, sales psychology, B2B selling and conversion improvement.
Most deals are lost in explanation, not negotiation.
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