A potential client hears your name. Instead of just Googling you, they ask AI what you specialize in, whether you're right for their business, or how you compare with someone else.
And AI tries to answer.
Research from Semrush found that among B2B professionals already using AI at work, 66% regularly use it to research vendors and solutions, with agencies and service providers the most researched category.
So there's a new question worth asking: What conclusion does AI reach about your business from everything it can find?
In this episode of Branding Momentum, I look at how AI is becoming part of the way potential clients research service providers, what happens when your website, content, profiles and older information don't quite add up, and a simple way to see what AI understands about your business before a potential client does.
📍 I'm Veronica Di Polo, marketing consultant based in Moraira, Spain. I help service-based businesses communicate in a way that makes them easier to choose. If your leads only show up when things feel urgent, start here: https://veronicadipolo.mykajabi.com/aisprint 🎧 Enjoyed the episode? Screenshot and tag @veronicadipolo @brandingmomentum on IG or @brandingmomentum on TikTok. ✨ Leave a review on Apple Podcasts, it helps the right people find the show. 📬 Want V's Emails (the stuff I won't post)? https://veronicadipolo.mykajabi.com/vdaily
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