I recommend people all the time. And I've noticed something strange: plenty of those recommendations never turn into a conversation.
That doesn't necessarily mean the referral failed. The person may have asked three other people, already had someone in mind, or started comparing everyone they were given.
And that's where this gets interesting.
Research from Hinge found that more than half of professional-services buyers had ruled out someone who was referred to them before ever speaking with them.
Which raises a much better question than "How do I get more referrals?"
What happens after someone recommends you?
In this episode of Branding Momentum, I look at the part of referral marketing you can't see, what a potential client finds after hearing your name, what they're comparing it against, and the simple test I'd do before trying to get more people to recommend you.
📍 I'm Veronica Di Polo, marketing consultant based in Moraira, Spain. I help service-based businesses communicate in a way that makes them easier to choose.
If your leads only show up when things feel urgent, start here:
https://veronicadipolo.mykajabi.com/aisprint
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📬 Want V's Emails (the stuff I won't post)? https://veronicadipolo.mykajabi.com/vdaily
