Radio Free 501c brought to you by Rogue Tulips Consulting and USAE News!

Episode 33​8: ​T​rade Show Health Check

Host: Cecilia Sepp, CAE, ACNP, LPEC, Principal, Rogue Tulips Consulting

Guest: ​D​ana Freker Doody, Principal Strategist & Owner, Inktide Solutions

​Dana is back! She's here to talk about the importance of trade shows and events to fuel associations' mission engine. We have a great time talking about trade shows and how much we are looking forward to our own trade show experience in the ASAE26 Exhibit Hall!

We touch on these important aspects that keep trade shows healthy and support your show's future: 

  • The Four Gaps in Trade Show Health
  • Exhibitor Retention as a Strategic Indicator 
  • Understanding True Activation Costs 
  • Post-Event Insights Drive Retention 
  • The Evolving Nature of Events 


If you wonder about improving your trade show then this episode is a must. 

Come by Booth 1329 at ASAE26 and visit with us and the other Nonprofit Consultant Collaborative Members!​

What would you like to improve about your trade show? Share a comment!​

#usaenews #inktidesolutions #tradeshow #strategy #impact #association #nonprofit

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