Why "just sell direct" is bad advice for premium brands (and the best advertising you're not paying for)

Your best advertising isn't an ad – it's someone else's shelf. And "just go direct" probably talked you out of it.

Everyone is telling premium brands to cut out the middleman and go direct-to-consumer. In this episode of The Brand Marketing Show, I make the case for the channel most premium brands undervalue: why the right stockist is some of the best advertising money can't buy, why direct and wholesale grow each other when you stop undercutting yourself, why the right shop is the fullest expression of your brand rather than a loss of control, and how to design your channel mix on purpose.

It's not "wholesale good, direct bad" – it's the right mix for your particular brand, buyer and economics.

Want help designing yours on real numbers? A Brand Growth Strategy Session is where that starts: https://productpreneurmarketing.com/lets-talk

Find this episode and more at productpreneurmarketing.com/episode-329