Your gross margin looks healthy – and it's probably lying to you.

In this episode of The Brand Marketing Show, I show you how to price a premium brand for profitable growth, with real numbers from two brands (including Babiators). Why gross margin is the wrong number to price against, and what contribution per unit actually reveals. Why a historically "good" 60% margin is no longer enough, and why I aim for 70 to 85%. Why your channels should feed each other rather than compete. And why healthy margins aren't greed – they're what let a brand innovate, stand for something, and endure.

It's the pricing episode that ties the whole series together: understand your buyer, design your channel mix on purpose, and price off the honest numbers.

Want us to run this analysis on your brand? A Brand Growth Strategy Session is where that starts: https://www.productpreneurmarketing.com/lets-talk

Find this episode and more at productpreneurmarketing.com/episode-330

 

Rss Apple Podcaster
Podden och tillhörande omslagsbild på den här sidan tillhör Catherine Langman. Innehållet i podden är skapat av Catherine Langman och inte av, eller tillsammans med, Poddtoppen.