Do you really know who your best customers are, or just the ones who comment? Customers have gone quiet on social media. They scroll, lurk and share what they love in private messages, while their feeds fill up with brand content, AI posts and bots. So more premium brands are asking AI to describe their customer instead. The research on that shortcut isn't flattering.
In this episode of The Brand Marketing Show, Cath Langman explains why AI can't have a human experience, and why it's still one of the most powerful tools a premium brand has for understanding its customers. She covers what the research says about AI customer personas and synthetic survey respondents, how Meta's AI creative enhancements broke Meta's own rules, a real Indagare customer survey response, and how she used AI to combine five data sources into a clear picture of Indagare's best customers. She also shares seven guardrails for analysing survey responses with AI and three tests to run on your own brand this week.
AI customer research, customer research for eCommerce, analyse survey responses with AI, synthetic respondents, AI customer personas, premium buyers, premium brand marketing, eCommerce marketing Australia, Meta ads, customer insights, trust fatigue, The Brand Marketing Show
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