How do you launch a premium product into a crowded category where nothing much has changed in generations? The hard part isn't making something better. It's convincing customers to swap a habit they've had for years for something they don't yet understand.
Camilla Hasloch, founder of SunGods, shares what it takes to bring a circular bed linen and bath sheet brand to market. We cover the founder story, the Greek myths behind each collection, and why the story behind a product has to do the persuading when the difference can't be seen on the shelf.
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Full show notes and sources: https://www.productpreneurmarketing.com/episode-340/
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