I'm in the middle of hiring a new project manager, and I recently had to ask one of the women I'm considering to push our start date back by two weeks. Not because I don't like her or because I'm flaky — I'm just knee-deep in self-project-managing right now, and it is NOT my strong suit 😂. But it got me thinking about how quickly we can make up stories about what someone else's actions mean.
And your almost-buyers are doing the exact same thing. Except they're often 5x more overwhelmed than you are. They're stressed about the problem they need you to solve, questioning themselves, and wondering if they'll ever figure it out. So if you're nervous to send the sales email, ask the objection question, or follow up with someone who hasn't responded, I want you to remember: they probably need you to make the invitation even more than you think. In this episode, I'm giving you two bold cash-generating actions to take this week — one for your cold-ish leads and one for your warm leads.
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