Lindsey Busfield's resume doesn't look like it belongs to one person. Starbucks barista. English teacher. Auditor of Amish chicken barns. Now she's the vice president of one of the country's top legal marketing firms.
None of it was the plan. For years, Lindsey figured she'd eventually run her own business, the same way her entrepreneurial parents had. Then a two-day aptitude test told her something different: she wasn't built to be the visionary founder. She was built to be the expert, the organizer, the person who makes the pieces actually run.
In this episode, Lindsey and I talk about what shifted once she stopped fighting that, how she landed in SEO for personal injury lawyers almost by accident, and why she built her business, and her team's schedule, around time with her two young daughters instead of just a bigger bank account. We also break down what SEO actually is, in plain language, and why it matters even more now that AI is part of how people search.
WHAT YOU'LL LEARN
- Why a philosophy degree really only points toward two career paths, and how the less obvious one led Lindsey to Starbucks
- What auditing Amish chicken barns taught her about process and project management, and why that skill kept following her from job to job
- What a two-day aptitude test at Johnson O'Connor revealed about the gap between the entrepreneur Lindsey assumed she'd become and who she actually is
- The real difference between being a subject matter expert and being a visionary founder, and why knowing which one you are changes how you build
- What SEO actually is, explained simply, and why AI search has changed what it takes for a business to get found
- Why Lindsey designed her agency's culture, and her own schedule, around time freedom instead of chasing a bigger bank account alone
RESOURCES MENTIONED
- Johnson O'Connor aptitude testing — the two-day assessment Lindsey credits with changing the direction of her career
- Lindsey's book, How Personal Injury Lawyers Get Leads: What Works, What Doesn't, and Why — https://www.amazon.com/dp/B0H1NB4ZDK
- Optimize My Firm — https://optimizemyfirm.com/
- Personal Injury Marketing Minute podcast, hosted by Lindsey
CONNECT WITH LINDSEY BUSFIELD
ABOUT LINDSEY BUSFIELD
Lindsey Busfield is the vice president of Optimize My Firm, one of the nation's leading legal marketing firms. Having navigated a complex career path of her own, she put the pieces of her professional puzzle together and now leads the team behind some of the most powerful law firm websites in the country. She's also the host of the Personal Injury Marketing Minute podcast and the author of How Personal Injury Lawyers Get Leads: What Works, What Doesn't, and Why. Beyond the legal space, Lindsey is a proud mom of two little girls and an avid pickleball player.
READY TO BUILD YOUR CONFIDENCE?
This episode might have you thinking about the parts of your own path that never seemed to add up, or the ways you've been trying to be someone you're not in your business. If so, let's talk about it. As my gift to Girlfriends, I offer a 30-minute discovery call. We'll talk about where you are right now and what might be getting in the way.
Book here: https://app.acuityscheduling.com/schedule.php?owner=13047670&appointmentType=2244195
FREE GIFT FROM SARAH
Get Sarah's Freedom Calculator and discover how much your business needs to make to finally be free. Download at https://sarahwalton.com/freedom
LEARN FROM SARAH
Explore Sarah's online courses and free resources to start building your business with confidence.
CONNECT WITH SARAH
ABOUT SARAH WALTON
Sarah Walton is a wealth consciousness coach, strategic advisor, podcast host, and mentor who helps women entrepreneurs build businesses they love.
Her mission is simple: to put more money in the hands of more women.
She's the creator of the Abundance Academy, The Art of Receiving, and the Game On Girlfriend® podcast.
Sarah teaches authentic, heart-centered business strategies because when women have more financial power, they don't just keep it — they use it to take care of their families, support their communities, and build something bigger than themselves.
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