Lots of us get brilliant ideas for new courses and programs in the summer. Here, I share why I strongly recommend that you don't build the course or program before you know if people will sign up for it. Instead of spending dozens or even hundreds of hours creating a course, consider running a pilot version and making sure at least a few people are willing to pay for the program before you start creating it.
Why the surge of summer creative energy can lead to a very expensive mistake.
Why "that sounds interesting!" is not the same as confirmed interest.
How to put your idea out there before investing time and money in creating something new.
What to do if nobody signs up or if a handful of people do.
Timestamps:
0:00 - Introduction
0:11 - Summer and the creative energy surge
1:04 - Building something nobody buys
2:18 - What "interest" actually means (hint: $$)
2:59 - Co-creation vs. building in a silo
4:11 - Start with a Google doc and a price
5:32 - If nobody signs up, at least you know
6:31 - If five people sign up: build it simply, together
7:15 - Make it fancier in round two
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