The COVID-19 pandemic has forced consumers to adjust to a new normal. Demand for options like curbside pick-up and online ordering have skyrocketed. How are retailers adapting to these new consumer behaviors? Learn more on today’s episode as we sit down with Pano Anthos, founder of XRC Labs, a retail focused accelerator, to discuss the pandemic’s impact on the retail industry.
From the episode:
"Grocers have been sitting on frequent shopper data for 25 years and have done almost nothing with it. I've shopped whether it was a Whole Foods or a Kroger or wherever, a Wegmans, and if I buy meat, no one has ever emailed me six months later or three months later saying, "Hey, you know that meat you bought? It's on sale again." No one ever has done that, which is really basic marketing. But again, the grocers have never been incentivized to do it, because they're not paid to sell me more meat. They're paid to sell more meat of the variety that a brand is promoting."
Guest: Pano Anthos, Sr. VP, XRC Labs
Episode recorded July 2020.
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