253. Website Copy, Personality Marketing, and What Couples Really Want with Andrea Shah

Andrea Shah is a copywriter for wedding creatives who want to spotlight their artistry and client experience. She has over a decade of experience working on websites and brand voice for Fortune 500 companies and luxury brands alike. She teaches wedding professionals how to use psychology, storytelling, and market research to make their perfect-match clients feel deeply seen and heard.

Andrea's Links 🔗 : 

• Newsletter: https://andreashah.com/newsletter
• Instagram:
  http://www.instagram.com/andreashahcopy
    

02:08 Why Personality Matters

05:05 Finding Your Brand Anchors

07:12 Storytelling Without Cringe

13:12 Fixing Inquiry Problems

15:55 Too Much Personality

17:33 Pricing on Your Website

20:32 Why Pros Hide Prices

25:43 Reddit Wedding Cost Shock

36:29 Destination Pricing Clarity

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