250. Luxury Website Strategy for Wedding Pros with Heather Gagnan

Heather is a strategy-led website designer for wedding professionals who are ready to consistently attract aligned, high-end couples who convert into ready-to-book clients. With 10+ years of experience across the wedding industry and web design, she brings an intuitive understanding and strategic approach of what it takes to position yourself as a high-end photographer.

Heather's Freebie: Website Checklist

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00:00 Welcome and Guest Intro

00:41 Heather’s Origin Story

02:29 Strategy First Luxury Sites

05:03 Audits and Analytics Deep Dive

06:26 Homepage Hooks and Portfolio Sales

09:18 Portfolio vs Blog Explained

11:43 Raising Prices Needs Trust

14:09 What Luxury Design Really Is

18:10 Connection and Testimonials That Convert

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✨ FREE QUIZ: What's actually standing between you and raising your prices? Take the $10K Quiz ✨

🏛️ Join the waitlist for The Wedding Atelier, my high-touch business program for photographers ready to double their prices, book less, and get their weekends back launching in November 2026.

👀 Or, if you're like me, skip the line and apply now to see if it's the right fit for you.💨

☕️ Apply for Private Atelier, 12 weeks of one-on-one coaching for photographers who need support on their own schedule. Limited spots at founder pricing before the price goes up.

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