Most coaches avoid DMs because they’re afraid of coming across as pushy, desperate, or sleazy. But according to Kendra, that fear is often based on a misunderstanding of what ethical DM marketing actually looks like.

In this episode, she breaks down why conversations are still one of the fastest ways to generate clients, especially when you’re in the early stages of building your business. She explains the difference between cold outreach and relationship-based outreach, how to start conversations without feeling awkward, and why detaching from the outcome completely changes the energy of your sales process.

Kendra also shares the exact DM strategy she uses with new followers, how to turn conversations into market research, and a simple boosted-post approach that can help you generate more qualified leads. If you’ve been waiting for clients to magically appear from your content, this episode is the reality check (and practical game plan) you probably need.


In This Episode:

  • The one thing that decides whether a DM feels gross or feels good (hint: it has almost nothing to do with the actual message)
  • Why "fast clients" and "hands-off business" can never exist at the same time, and which one you're accidentally sabotaging
  • The exact question I send every new follower that gets replies without feeling salesy
  • The 2026 algorithm shift that makes DMs worth 3 to 5x more than likes 👀
  • The boosted post strategy that brings you clients even if your following is tiny right now

 

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